Game-changing research model for SA’s OOH industry
It’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home ...
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Tag: Dave Roberts
Briefly… Giant LED screen lights the way
Coca-Cola South Africa has bought exclusive rights, for three years, to Primedia Outdoor’s second super LED-screen billboard. This one is ...
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Election 2014’s first offensive: the billboard wars
Political campaigning ahead of next year’s elections has begun, and the site of the first skirmishes are taking place in ...
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Major LED-screen highway billboard unveiled in Jo’burg
Primedia Outdoor has unveiled South Africa’s first roadside LED-screen billboard on a national road. Measuring 4.5m by 18m, this piece ...
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