Digital and TV advertising: The lift is real
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, ...
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Tag: Delia van Staden
Wavemaker Teenage Research Report: Understanding the gatekeepers of modern and future trends
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media ...
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Powerful ‘bachelorettes’ a spending force to be reckoned with
A new research study conducted by media agency Carat has revealed that wealthy single women are a powerful consumer force. ...
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