With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. Read more
A new research study conducted by media agency Carat has revealed that wealthy single women are a powerful consumer force. The South African Consumer Connection System (CCS) survey has provi... Read more
