Truth in advertising? Please!
Last week Julia Robert’s Lancôme advert and Christy Turlington’s Maybelline advert got pulled from all publications because the editors over ...
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Tag: Demographica
SMS marketing: do it right to protect your brand
Around the world, SMS marketing campaigns are huge. The technology is simple, the communication is brief and to the point. ...
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Digital marketing cancels out the need for narrow market segmentation
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at ...
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