Retail media is growing fast. Standards are not
South Africa's retail media market is projected to have 13 formal retail media networks operating by the end of 2026, ...
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Tag: dentsu Africa
Dentsu Africa Pulse: Five business and marketing signals shaping Africa this week
Dentsu Africa Pulse | Week of 25 September 2026 A weekly intelligence briefing tracking the signals shaping business, media, technology, ...
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Building what’s next: Rehema Chege joins dentsu Kenya
Dentsu Kenya has appointed Rehema Chege as business head, creative. She joins dentsu with more than a decade of experience ...
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The digital shifts every African marketer should be watching
From AI's growing influence on search and SEO to the rise of consumer owned brand narratives and the enduring power ...
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Africa is not the next digital opportunity. It is the current one
For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to ...
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If you are not the answer, you are not in the game
AI is now Africa's primary decision engine, making inclusion in AI-generated answers essential. Share of answers has replaced share of ...
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