The model did not fail. You applied it in the wrong market
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for ...
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Tag: dentsu Africa
Why African marketing is moving beyond reach and demographics
New insights from the dentsu Africa Digital Digest highlight the growing importance of behaviour, identity, and platform commerce. Brands across ...
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Award-winning impact: Dentsu Africa signals a new era of creative leadership
Dentsu Africa has taken top honours at the 2026 Pitcher Awards, securing Advertising Agency Network of the Year and delivering ...
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Team Conviviality powers Pernod Ricard’s African growth
Team Conviviality, powered by dentsu, has been appointed as Pernod Ricard’s media partner across South Africa, Nigeria, Turkey and 38 ...
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Africa’s creator boom gets a system
Dentsu X has launched the Creator Catalyst for Africa, strengthening its position as one of the continent’s most connected media ...
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Maxwell Ngari named CCO East Africa at Dentsu Creative
Dentsu Creative has appointed its first chief creative officer for East Africa, promoting Kenyan executive creative director, Maxwell Ngari, to ...
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