Tag: Digital Media

Sandton City has had another revamp. This time, it was in the out of home advertising space as Primall Media ...

Five years ago, while on a trip to the UK, I read a feature article in the Guardian newspaper, which ...

Ian Manning recently returned from living and working abroad. He believes that South African media agencies could really learn a ...

A colleague came into my office to brief me on a client's campaign, and a familiar scenario played out. Her ...

The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. ...

Traditional advertising agencies have had to reinvent themselves as the push towards digital integration and the use of social media ...