Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Tag: Duncan Southgate
Authenticity and transparency: Why getting to know GenZ is vital in 2017
Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to ...
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Insight: 11 digital media trends that will shape 2015
Programmatic media buying systems must do more than simply access cheaper and more targeted impressions. Marketers need to “empower” these ...
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