Sport is big business and brands are connecting with their consumers more and more on social media, with Formula One in particular seeing massive success in 2017. Read more
LATEST NEWS
- The idea of a ‘target audience’ is becoming obsolete in a digital world
- Full speed ahead: Drive time radio still steering audiences and revenue
- Aspirational and inspirational, HGTV set to fulfil viewer demand for home and garden content
- Face App dominates Google search queries this week
- Three reasons to binge gritty Cape Town cop drama, ‘Die Byl’
- World of Media: eBay consolidates global media account with WPP, UK cinema thriving
- Many online portals just don’t understand monetisation
- Independent Media accused of inflating circulation figures
- Media moves: Pete Case to leave Ogilvy SA, King James scores Toughees account, Boomtown takes on Lafarge Zambia
- The Final Journey: SA radio (and media) pay tribute to trailblazing Johnny Clegg
Copyright © 2015 The Media Online. All rights reserved. Part of Wag the Dog Publishers