Futureproofing South Africa’s magazine industry
Magazines have an advantage in that they evoke a positive feeling in the reader; global research suggests consumers have a ...
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Tag: futureproof
Research on Saarf’s future moves ahead
The South African Audience Research Foundation (Saarf) and its major stakeholders have taken several steps towards ensuring media is supplied ...
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It’s a question of…futureproofing the SAARF
Clare O'Neil was appointed the chairperson of the South African Advertising Research Foundation last week. She takes over the reins ...
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