Peter Metcalfe is the current Group Executive: Sales and Marketing at Novus Holdings and also oversees sales for Novus Print. He has been at Novus Holdings since 2011. With a passion for the environment and commitment to sustainable business practices, he has helped align sustainable development to the Group’s overall business strategy.

His rich history and wealth of experience in the sales domain have seen him fulfil many roles within the industry and across a number of different sectors.

Metcalfe has a longstanding career in the South African FMCG market having worked for companies such as Nestle, SAD Foods / Heinz SA (now Pioneer Foods), Tiger Brands and Afgri.