Is the future of agency business with small and mid-sized regionals?
Some are predicting the demise of the agency, pointing disruptions such as digitisation, globalisation, holding company acquisitions and changing consumer ...
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Tag: globalisation
Globalisation stifling local agencies, siphoning money to offshore ‘motherships’
Outspoken agency founder and CEO of Admakers, Duan Coetzee, has laid into global ad and media agencies and globalisation, saying ...
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Three ways to launch a social media campaign in a new market
Thomas Friedman, the New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalisation process in ...
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