Online advertising: there’s no going back
No matter what advertisers think of online advertising, it is the way of the future. The debate on whether advertisers ...
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Tag: Gordon Patterson
A global giant sneaks into South Africa
The arrival of Europe’s leader in the sector will change the face of the out of home media industry in ...
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Back to 2012: The good, the bad and the downright ugly
Looking back on 2012. The Marikana massacre, ‘The Spear’ painting controversy, the Olympics, a small child’s skin graft... If nothing ...
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The changing fortunes of weekly newspapers
Gordon Patterson uncovers good news as he interrogates the position of weeklies in terms of circulation and advertising. Weekly newspapers ...
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Times Media enters brave new advertising world
Times Media has shaken up the newspaper advertising industry with its announcement that it is to link advertising rates to ...
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The highs and lows of the ABC’s
Gordon Patterson, Group MD of the Starcom MediaVest Group (SMG) and Vice Chair of the ABC’s takes a look at ...
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