The opportunity for brand integration in the ad-blocker era
You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...
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Tag: Leslie Adams
Angry Birds, audio and ad spend: The rise of the African mobi gamer
Who would have guessed that a couple of Angry Birds with superpowers would have gained such a cult-like following, amassing ...
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Hot local content just makes good business sense
The success of MultiChoice’s Shaka iLembe – its best-performing drama series to date – once again demonstrates South Africa’s appetite ...
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Streaming, skipping, and staring at the screen, spell-bound …
"If you keep watching so much TV, your eyes will turn square!" Common folklore among Boomer parents, this old proverb ...
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TV budgets and transparency: How Netflix’s new openness affects the ad industry
After years of cloaking its viewership statistics in secrecy, Netflix recently announced changed tack.
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