Tag: Louise Hefer

Studies have shown that diversity actually enhances creativity. It encourages the search for different perspectives and insights that lead to ...

Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep ...

If you’re a brand that’s relevant to mothers, whether baby/child focused or in general, you should know this audience has ...

For some of you this might be new news and others might have heard this before and forgotten it already, ...

Low consumer confidence, lagging ecommerce buy-in, growing obesity, mobile payments and a focus on grooming are some of the consumer ...

To be honest, I love the thrill of change. It keeps you on your toes, forces you to look at ...