Consumer needs and decision-making processes don’t vary from when they buy something from the formal sector to when they buy from the informal sector. There are many take-outs we can apply a... Read more
Studies have shown that diversity actually enhances creativity. It encourages the search for different perspectives and insights that lead to better decision making and problem solving. Read more
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep down most of us know this; we just need to be reminded e... Read more
If you’re a brand that’s relevant to mothers, whether baby/child focused or in general, you should know this audience has a different set of priorities. Read more
For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish. Whereas... Read more
Low consumer confidence, lagging ecommerce buy-in, growing obesity, mobile payments and a focus on grooming are some of the consumer trends of 2016. I recently came across a study, released... Read more
