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Home Tag LSM 4-6

Tag: LSM 4-6

Television

Television audience panel expands leading to ratings stability

by TMO Reporter

March 5, 2014

Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to ...

Advertising

The economic tipping point

by Gordon Patterson

August 30, 2012

The LSM 4-6 consumers are the biggest grouping and are vital to advertisers. Gordon Patterson explains why they are so ...

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Tag: LSM 4-6

Television audience panel expands leading to ratings stability

The economic tipping point

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Township CX Report: Why marketers need to reduce the ‘cost of coping’ before Black Friday

ednews.africa’s Edwin Naidu wins Nat Nakasa Award for fearless education reporting

South Africa’s heritage was partly written by advertisers

Awards wrap: 5FM jocks bag four nominations at SA Dance Music Awards, The Mark Awards winners, Jacaranda FM’s Her Perfect Pitch winners

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Township CX Report: Why marketers need to reduce the ‘cost of coping’ before Black Friday

ednews.africa’s Edwin Naidu wins Nat Nakasa Award for fearless education reporting

South Africa’s heritage was partly written by advertisers

Awards wrap: 5FM jocks bag four nominations at SA Dance Music Awards, The Mark Awards winners, Jacaranda FM’s Her Perfect Pitch winners

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