EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
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Tag: Marketing Association of South Africa
EXCLUSIVE: MA(SA) to revitalise its efforts for marketers
The Marketing Association of South Africa (MA(SA)) is on a drive to revitalise its efforts to represent marketers. Michael Bratt ...
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A rose by any other name
Like many organisations, the Marketing Association of South Africa (MASA) hasn’t had much impact. Its CEO, Sarel du Plessis explains ...
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