The shiny new thing!
Advertisers can be so obsessed about chasing the new shiny thing, that they often forget to ask themselves the crucial ...
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Tag: marketing
Media Moves: Remi du Preez launches pDOOH platform, Tractor reveals high-value N2 site, Cape Town International Animation Festival set for April
The Media Online’s weekly round up of people, account and business moves in media.
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Why SA agencies and marketers should embrace media assurance auditing (with video)
To reassure clients their money is being well spent, their campaigns are effective and their return on investment is positive, ...
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Awards Wrap: SMARTIES finalists revealed, Ogilvy SA wins Creative Circle’s Agency of the Year, closing date extended for Design Futures Lab 2023
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Are we agile enough?
Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this ...
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The young South African gaming market
In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...
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