Tag: marketing

The Media Online’s weekly round-up of media business moves, all in one place.  This week’s BIG move MultiChoice puts the ...

The Media Online’s weekly round-up of media business moves, all in one place The BIG move: Naritive takes its Attention Intelligence ...

Top 30 brands add $14bn: South Africa's 30 most valuable brands grew 47% since 2024 to a combined value of ...

From the rise of agency-owned AI platforms to the resilience of independent agencies and the growing importance of human creativity, ...

The wastage fallacy doesn't just live in your media plan. It lives in your creative decisions too. And mistaking efficiency ...

Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for ...