Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may... Read more
Sales and marketing are like siblings. They need and love each other, but they get on each other’s nerves and are naturally quite competitive with one another. Read more
James Bond 007 is probably one of the best examples of what a branded customer experience is all about, and marketers and brand owners can draw great lessons from 007. Read more
At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures - which career path to follow a... Read more
The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of salt knows that emotion drives decisions. Read more
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers... Read more
