There are some really interesting learnings we can take from Barbie’s evolution -- some that a marketing team can very easily and quite simply implement when looking at their brand strategy. Read more
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for. Read more
As I sit down to write this, I have missed the deadline for this piece twice already. What started out as an idea to celebrate workers at the beginning of May is rapidly becoming a survival... Read more