There are some really interesting learnings we can take from Barbie’s evolution -- some that a marketing team can very easily and quite simply implement when looking at their brand strategy. Read more
Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. Read more
As a child I was always fascinated by marketing, specifically advertising – TV ads, radio and billboards. Read more
[PRESS OFFICE] Influencer marketing has become one of the most frequently discussed topics in boardrooms today. Read more
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for. Read more
As I sit down to write this, I have missed the deadline for this piece twice already. What started out as an idea to celebrate workers at the beginning of May is rapidly becoming a survival... Read more
