Social media ads are littered with ‘green’ claims
Online platforms are awash with ads for so-called “green” products. Power companies are “carbon neutral”. Electronics are “for the planet”. ...
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Tag: marketing
18 things we’ve learnt about the marketing and communications industry
Like all things in life, the marketing and communications industry is constantly evolving. Back in the days of ancient Greece, ...
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JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa
JCDecaux, the world's leading outdoor advertising company, today announced the launch of its programmatic digital out-of-home (prDOOH) offer in South ...
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Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team ...
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Ranting with reason: data, demystified
I hate the phrase “data driven”, as in “data-driven initiative”. I know hate is a strong word, but fear not. ...
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Unsettling out-of-home advertising trend uncovered
In the dynamic landscape of OOH advertising, an alarming issue has been quietly spreading, and it poses a significant risk ...
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