With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about being a media entrepreneur. Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
Personalisation succeeds when companies make it easier for customers to engage, buy, and consume what they want versus the outdated concept of trying to predict the right product, place, and... Read more
A delineated world, which has seen a platform revolution, is allowing consumers to be the editors of their own media, choosing what they want to consume. Read more
An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to this on-demand audio. Read more
With influencer marketing currently being the talk of the town, brands need to watch out for signs of fake influencers trying to scam them. Read more
