As media and communication experts, it is our job to set the narrative for what works in our country. Read more
Companies that successfully harness the power of 4IR technologies in tandem with upskilling strategic creative thinkers...will be the big winners in the future. Read more
An 8-year-old made $22 million on YouTube, but most social media influencers are like unpaid interns
So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
[PRESS OFFICE] The Merriam Webster Dictionary offers the following definition of ‘game changer’ as “a newly introduced element or factor that changes an existing situation or activity in a s... Read more
[PRESS OFFICE] Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns. Read more
Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year. Read more
