You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is b... Read more
Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media exposure and brands connect with like-minded consumers in a more... Read more
A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA launch. Read more
Influencer is the buzzword in the marketing game right now, but with everyone jumping on the bandwagon, rumour has it the influencer bubble will soon burst. But who decides who is truly inf... Read more
One of the best practices of social media marketing is to connect with your audience using the content and tone most likely to resonate with them. However, this shouldn’t come at the expense... Read more
