For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that i... Read more
The founder of a successful, female-owned digital marketing agency believes a three-tiered game plan of flexibility, mentorship and supportive networks is key to overhauling predominantly ma... Read more
#StopHateForProfit brings into question the concept of purpose-based marketing, and whether the social issue of hate speech is one that is part of the DNA of the brands that are backing the... Read more
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home formats allowing for reach that surpasses that of TV or radio alo... Read more
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. However, this approach does more damage than good. Read more
Facebook's advertising policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign Read more
