MVNO: Why brands should stop renting their customer relationships
In a world where customer data is the new oil, most brands are still renting the well. They run expensive ...
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Tag: marketing
Lemons, lemonade: Just another day in paradise
This year, I celebrated working in the advertising and media industry for 25 years. I’ve now officially spent more than ...
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Six key trends emerging from Cannes Lions 2025
With more than 150 hours of content and 500 speakers, the VML Intelligence team was on the ground, distilling the ...
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Media Moves: Heed’s Michelle Randall leaving to head-up new venture, Grandmaster Ready D joins Kfm 94.5, Freddy Hirsch renews and expands SA Rugby partnership
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Heed’s Michelle ...
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Investment in graphic design is no longer optional for data led marketing results
The growing preference for digital platforms and visual content has transformed graphic design in the public relations and digital marketing ...
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Why we (South Africa) must reclaim our narrative
Branding, whether corporate or national, hinges on one fundamental core principle: Perception is reality, says MATHABO SEKHONYANA, the marketing specialist ...
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