Big squeeze in Dublin’s adland as agencies turn screw on media players
Under fee pressure from clients, ad agencies are demanding rebates and discounts from owners, writes SIOBHAN O’CONNELL in the Irish ...
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Tag: media agencies
Media agencies: Get to know your consumer, or die
There has been lively debate about the future of media agencies, especially as much seems against them: direct deals between ...
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The new wave of MobiMedia
CYBERTORIAL: Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an ...
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Top media players congregate, mull industry future
Major media stalwarts – owners, agencies and clients - gathered last night in Woodmead, Johannesburg, to discuss the ominous, yet ...
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