South African cities are not blessed with wide pavements and long boulevards that enjoy major pedestrian footfall, as found in Europe and the United States. While our pioneering city planners may have envisaged a bustling high street, today South Africa is identified more by a serious mall culture with a plethora of shopping centres and […] Read more
Piazza del Duomo, Milan’s central square, strums with the music of its many thousands of visitors each day. In that historic place, lattes are sipped, famous fashion houses are admired and tourists photograph the museums and cathedrals built as long ago as 1293. Such is the cultural and economic importance of the buzzing square, that […] Read more
The out of home media sector is poised for significant growth in South Africa, says Sarel du Plessis, Out of Home Media South Africa’s (OHMSA’s) executive director. Research here and abroad shows that people spend more time out of home than ever before. The rise of technology means that we are always connected. These and […] Read more
JIP, the Afrikaans youth supplement in Beeld and Die Burger with a readership of over one million has a new and engaging online presence – and is slowly coming to define the Afrikaans youth culture. “Our teenage target audience want to air their views, see what others are saying and access news and reviews at […] Read more
A consumer is most likely to be persuaded to buy a fast food brand if it has been advertised in both newspapers and on television. “This media combination seems to work for media planners and their fast food clients,” said Karen Dyke, strategy and insights specialist at Ads24, the national advertising sales and marketing division […] Read more
Ask Afrika, one of South Africa’s diverse research and marketing insight companies, presented its 11th annual Orange Index Customer Service Benchmarking & Social Profiling Awards, during a half-day conference held at Johannesburg’s Summer Place. The event was presided over by founder and CEO, Andrea Rademeyer, who echoed Google’s sentiments that we have moved out of […] Read more
