Tag: media channels

All across the media business, folks are trying to figure out how to measure, value and synchronise media delivery across ...

Authenticity is one of the most valuable attributes a brand needs in our connected world. With the super-connected lives we ...

In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in ...

‘Convergence’ might sound like a buzzword, but it is a real trend that is changing South Africa’s media and marketing ...

Convergence is the way of today and there is no getting away from it.  ‘Convergence’ might sound like a buzzword, ...

Go big or go home! Red Bull’s space jump stunt with Felix Baumgartner has been calculated to yield over £100-million ...