‘Convergence’ might sound like a buzzword, but it is a real trend that is changing South Africa’s media and marketing landscape, says Elton Ollerhead. Media owners and companies that sell ma... Read more
Convergence is the way of today and there is no getting away from it. ‘Convergence’ might sound like a buzzword, but it is a real trend changing South Africa’s media and marketing landscape... Read more
Go big or go home! Red Bull’s space jump stunt with Felix Baumgartner has been calculated to yield over £100-million (about R1.4-billion) in return on exposure for the brand. This was calcul... Read more
