This article is not about media trends or forecasts for 2021. It’s about something of far greater importance: our position and our purpose as people within the media industry. Read more
South Africa’s media coverage showed cautious optimism as the country eased lockdown regulations in its efforts to curb the spread of the novel coronavirus. Read more
The signs are there that cable companies are going to move toward a la carte offerings where you can package the stations you want and customise your offering. Read more
Media has to change every couple of years, or it gets old. We had print, then radio, then TV. Along came the Internet, then mobile – and now it’s voice, an entirely new medium that will disr... Read more
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as a result of the recent Facebook issues. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
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