Simon Parkinson is founder and director of Ultimate Media. After working for many years for various radio stations he have decided to take his radio experience to clients, the advertisers. His aim has always been and will continue to be creating solutions for advertisers - great radio which is real and stands out for the advertiser and listener. Ultimate Media specialises in creating out of the box creative commercial radio solutions that incorporate social media leverage. They work for advertisers and focus on generating greater ROI.