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Francis Bodine is a seasoned market research professional with more than 15 years of experience gathering, analyzing and reporting actionable consumer, market and competitor insights. His work has helped shape and inform the marketing, business strategy and product development decisions of companies from startups to Fortune 100 leaders, including Kaiser Permanente, Microsoft, HP, Twitter, Sprint, Verizon, Wrangler, Clorox, Craig Hospital, LucasArts, Zulily, PayPal, Intuit and Seattle’s Best Coffee.
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due...
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