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Tag: metrics

Advertising

Key to web advertising’s future: comparability to TV ads

by MediaPost

April 23, 2012

TV advertising is not going away, and much of the future success of web and digital advertising will be determined ...

Advertising

How to solve the viewable ads debacle

by MediaPost

April 17, 2012

If an ad shows up on a Web page, and it’s below the fold where no one can see it, ...

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Tag: metrics

Key to web advertising’s future: comparability to TV ads

How to solve the viewable ads debacle

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In the move-fast-and-break-things age of AI, some rules on reputation remain

Responsible marketing: Why creativity and accountability should work together

Why should millions in client media spend depend on a personal Facebook account?

SABC to host 154 interns as MICT SETA partnership drives youth employment

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