The researchers looked at news production and distribution and examined the relationship between editorial analytics and how journalists made decisions about what news to share. Read more
With the new year in full swing, businesses are in the process of developing and refining their strategies for a fruitful 2019. Media analysis company Focal Points has identified three of th... Read more
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't measure the impact of your efforts, you will have no insight... Read more
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional standard regarding public relations measurement this summer... Read more
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of one unethical PR firm being complicit in #WMC and the #GuptaLeaks, cou... Read more
Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences. Read more
