If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. Read more
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no one else will be able to. Read more
Artificial intelligence, virtual reality, and voice are some of the key tech trends that will shift the media industry in the near future. Read more
The researchers looked at news production and distribution and examined the relationship between editorial analytics and how journalists made decisions about what news to share. Read more
With the new year in full swing, businesses are in the process of developing and refining their strategies for a fruitful 2019. Media analysis company Focal Points has identified three of th... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.