Tag: metrics

The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely. For ...

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...

Data powers everything in modern marketing, from the ads we see to the recommendations we receive. It knows what we ...

As the digital landscape continually evolves, our understanding of influence must adapt, shedding light on its true essence. Picture a ...

Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...

What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, ...