Imagine a group of teenagers relentlessly fighting for their lives every single day in a constantly changing environment. Much like Charles Darwin’s theory of evolution by natural selection, either they adapt to what is currently happening or they simply die. Where are we right now? Where are we going? Why are we going there? How […] Read more
So, here’s the great news – you’re in charge of managing a social media account for an international brand. However, the bad news is – you have to speak to different people in different cultures, while still having to maintain a single voice for said brand. One of the toughest challenges facing brands in social […] Read more
Did you know search engines have the ability to make your website disappear from its search results? One day in your digital life, you’re getting a nice little trickle of traffic to a few of your posts. No, it’s nothing major, but it grows with every new post you publish, and you can see Google […] Read more
OPINION: The internet is a huge place full of furious roads and dystopic wastelands. In order to cope with its expanse, we return to our roots as tribal primates and build communities. Over time, and given limited influx of new viewpoints, those communities can become echo chambers, whirlpools of self-praise and flatulence sniffing where the […] Read more
OPINION: South Africa voted with China and Russia against a UN resolution on freedom of the internet. It is ironic that censorship is flourishing in the information age. Two beliefs exist about modern journalism. One is that the digital revolution is the most powerful force disrupting the news media. The second is that the internet […] Read more
It’s no secret that pitching a freelance story to an editor can be a disheartening experience. My first pitches were rambling, smoke-and-mirrors affairs. They resembled most of the school papers I’d ever written. There was the little voice that said, “If you write long enough and use enough big words the teacher will certainly give […] Read more
