‘Being human is the ultimate differentiation strategy’
A quiet crisis is unfolding in marketing. We’ve never had more data, tools, and technology at our disposal. Yet, somehow, ...
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Tag: Mortimer Harvey
From B2Me to human brands
“People don’t buy what you do; they buy why you do it.” – Simon Sinek. In my previous article, The ...
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From B2C to B2Me
We used to talk about brands speaking to people. Now, they must speak as if they really know people. Welcome ...
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Media Moves: VMLY&R launches VAULT in SA, Ziyanda Mngomezulu new MD at Rapid Blue, ‘WingWing’ Mdlulwa joins Wunderman Thompson SA, new positive ageing mag hits shelves
The Media Online’s weekly round up of people, account and business moves in media. Our last column for 2020.
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Winners of the Bookmark Awards
The winners for the 2019 Bookmark Awards have been announced! This year, the 11th annual awards, hosted at The Forum, ...
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Practically everything is unimportant
OPINION: If this headline just got up your nose and made your head tilt like Lassie’s does seconds before a ...
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