The omnichannel customer experience: integrated and in real time
If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...
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Tag: multichannel
Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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The real Game of Thrones: The seven screens of consumer experience
In 'Game of Thrones' there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same ...
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Designing the advertising team for a new age
The growing complexity of the consumer landscape and the media environment means that the traditional creative team of art director ...
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