South African radio, Saarf and the question of measurement
The core purpose of any commercial radio establishment is to create profit for their investors through radio sales. Marketers advertise ...
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Tag: NAB
The lifeblood of the industry
One of the core tools for media agencies and owners is research. While the media industry is changing at a ...
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NAB releases shortlist for new radio measurement survey
Ask Afrika, GfK, Ipsos, ACNielsen and TNS Research Surveys are the shortlisted candidates in the National Association of Broadcaster's (NAB) ...
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Radio and the Sounds of Silence
I was listening to radio this morning. That is actually tuned in and listening as opposed to cruising around with ...
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Briefly… The NAB and SAARF negotiating an extension of Amps into 2015
The National Association of Broadcasters (NAB) and the South African Audience Research Foundation (Saarf) have collaborated in order to ensure ...
Read moreDetailsBriefly… Radio Audience Research Measurement RFI to be put out
The process to establish a new Radio Audience Survey for Broadcasters in South Africa, is gaining momentum. With the current ...
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