What do advertisers want from media agencies?
The relationship between client and agency is pivotal to this industry. Melina Meletakos asks key advertisers what they want from ...
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Tag: Omnicom
Briefly… Spikes Asia to showcase tech innovations
The Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names - including Atlas, ...
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What Patterson’s doing next
News that well known media agency personality, Gordon Patterson, had resigned from his position as VivaKi chairman and group managing director ...
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The really real reasons Omnicom and Publicis are merging
“Publicis and Omnicom are merging because of us. Anyone who has used Facebook, done a search on Google, or watched ...
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The real reason Publicis and Omnicom are merging
The merger of Publicis and Omnicom is yet another sign that the traditional media and advertising business is being disrupted. ...
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Planning for a PHD in media
It’s all about the DNA of an agency. It’s pointless connecting the strands of your company – no matter who ...
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