Maximising a return on attention
The stability of any medium is inextricably linked to how consumers maximise a return on their investment – i.e. ...
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Tag: OTT
Is your brand ready for the 30-hour media day?
The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices. ...
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South African TV: From 2016’s annus horribilis to 2017’s reckoning
While 2016 represented the absolute worst year ever in South Africa’s 40-year old TV history, it is impossible for execs ...
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Let’s all play nicely together
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the ...
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