Tag: Path to Persuasion

Technology is driving innovation in advertising with big media groups investing in websites designed to help media planners and strategists ...

A consumer is most likely to be persuaded to buy a fast food brand if it has been advertised in ...

South Africa’s banks who want consumers to switch to their offering, should be considering newspaper advertising in their marketing mix. ...

Adspend in the cellular category for the 12 months, ending June 2012, comes in at an impressive R102 million. With ...

The groundbreaking Path to Persuasion research done by Ads24 last year has been boosted by new information gleaned as a ...