The great advertising divorce
Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...
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Tag: Pieter Geyser
The 10/95 rule
The wastage fallacy doesn't just live in your media plan. It lives in your creative decisions too. And mistaking efficiency ...
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The procurement paradox: How the spreadsheet killed the strategic CMO
There is a quiet coup happening in the C-suite. It isn’t being led by a rival brand or a disruptive ...
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