Agencies need to stop being punching bags for clients, stand up against unreasonable demands
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media ...
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Tag: pitching
Pitch perfect: What does it take for media agencies to win big accounts?
What does it take for agencies to win big media accounts with clients? Is there a secret formula or strategy? ...
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Can an agency win a media pitch without discounting rates?
In a market place obsessed with prices and rates, it appears that unless you can win the race to zero as ...
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AMF on pitching, free and fair
A group of Advertising Media Forum (AMF) members has compiled pitching guidelines for the industry in order to open up ...
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