Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
What does it take for agencies to win big media accounts with clients? Is there a secret formula or strategy? We spoke to four industry leaders for their insights. Read more
In a market place obsessed with prices and rates, it appears that unless you can win the race to zero as a media agency, you have no chance of winning. But in actual fact, if a marketer is w... Read more
A group of Advertising Media Forum (AMF) members has compiled pitching guidelines for the industry in order to open up the debate on the process. With media pitches taking place more frequen... Read more
