The Africa Brief: Uncertainty ushers in waves of innovative solutions
Africa's media landscape is a “whirlwind of change and growth in activity”.
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Tag: publishing
Keep header bidding – a Faustian bargain – away from TV, OTT
For the most part, digital-born approaches can only make the TV ad world better.
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Santa Shoebox project calls for sponsorship of Hero in my Hood GBV activity books
Santa Shoebox Project, with the scourge of gender based violence firmly in the spotlight, wants to include as many as ...
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Measurement councils have evolved as joint industry currency is the new JIC
With a renewed focus on transparency and trust, there is no better time for JICs reassert their authority and we ...
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Publishing platforms offer a rare opportunity to communicate effectively
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...
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Confessions of a newspaper junkie
The future of newspapers is community. From a marketing point of view – finely targeted communities. I think these small ...
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