Programmatic display is dead, or is it?
As an industry we love absolute claims about what is in and what is out, but to truly understand the ...
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Tag: real time bidding
Five essential things publishers should know about programmatic advertising
The level of efficiency and the growth of programmatic has been a very clear indicator of where the industry is ...
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Insight: Expect a steep growth curve in programmatic buying
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With ...
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SA in step and in tune with programmatic buying
Programmatic buying is in its infancy in South Africa, but catching up fast as media agencies start setting up systems ...
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Digital advertising: Let’s get REAL!
Digital advertising spend is increasing annually on a global scale and this global trend is being felt in the South ...
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Real-time bidding spells the end for ‘knock-and-drop’ Web ad sales
Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower ...
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