Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. Read more
There are significant differences between 'Western' Millennials and Afrilennials and marketers should take note of them if campaigns are to be effective. Read more
Are ads targeting children being policed properly and if so by whom and how successful are they? Melina Meletakos reports. The South African youth market has a sizeable chunk of annual spend... Read more
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