The new algorithm has been called Facebook Zero, basically because if brand posts don’t meet the ‘meaningful’ mark, you can expect zero organic reach. In a nutshell, it means there is no mor... Read more
Narratives 2017 Benchmarks and Trends Report report on the state of the content marketing industry on home soil is intended as a benchmark to measure the industry and talk to trends. Read more
Get over it – video is here to stay. All you need is to flick the switch in your head, from daunting to possible, as Narrative Content Director Robyn Daly did. Here’s how to make it happen.... Read more
Content marketing comes in many guises. This month, paint manufacturer Dulux makes a very clever move and simply takes over a consumer publication. An astronomical event has just occurred in... Read more
With digital media being the media of the future, Melina Meletakos asks if the young women moving and shaking in this area will be the media leaders of tomorrow. An overwhelming number of wo... Read more
Of all the marketing terms searched for on Google, ‘content marketing’ comes out tops. Here are four reasons why marketers care so much about it. We’re overwrought by marke... Read more
