Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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Tag: ROOTS
Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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Media Moves: Discover Digital acquires majority stake in EFX Productions, TLC and Hubble partner on digital platform in Uber vehicles
The Media Online's weekly round up. Discover Digital acquires majority stake in EFX Productions. Primedia Broadcasting strengthens leadership team. TPW ...
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ROOTS is back! And it’s bigger than ever (with pics)
ROOTS is back! The 2016 edition of the consumer insights research has been broadened and its results reinforce those from ...
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Caxton launches ‘future-proofed’ media sales powerhouse
Media group Caxton has launched Spark Media, the industry’s newest operator, born from the joining of Newspaper Advertising Bureau of ...
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