Now South Africans will have their own annual online shopping day as the Takealot Group launches The Ultimate Checkout Sale this week. Starting on 24 July, it will run over three days. Read more
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience. Read more
Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious mind and leave shoppers open to new choices. Read more
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