The rise of programmatic buying: Digital, TV, radio and beyond
The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...
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Tag: SouthernX
The SpaceStation buys programmatic company SouthernX
The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24's digital sales house access ...
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Five essential things publishers should know about programmatic advertising
The level of efficiency and the growth of programmatic has been a very clear indicator of where the industry is ...
Read moreDetailsInsight: Expect a steep growth curve in programmatic buying
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With ...
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All the media moves
Media Moves… TheMediaOnline's weekly round up. Caxton Magazines appoints head of client strategy and head of insights. Zinto boosts 5FM ...
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Briefly… Private ad exchange launches in SA
SouthernX is a recently launched local private ad exchange that went live a month ago with the intention of forming ...
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