The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here are the expected trends for 2018. Read more
The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24’s digital sales house access to programmatic buying solutio... Read more
The level of efficiency and the growth of programmatic has been a very clear indicator of where the industry is going in South Africa. When you compare efficiency of programmatic advertising... Read more
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With many publishers and agencies embracing the international trends, there has be... Read more
Media Moves… TheMediaOnline’s weekly round up. Caxton Magazines appoints head of client strategy and head of insights. Zinto boosts 5FM team with its Bossaball marketing initiative. MA... Read more
SouthernX is a recently launched local private ad exchange that went live a month ago with the intention of forming a coalition of local publishers and creating a media marketplace. “We’ve k... Read more
