Media Moves… TheMediaOnline’s weekly round up. Caxton Magazines appoints head of client strategy and head of insights. Zinto boosts 5FM team with its Bossaball marketing initiative. MANGO-OMC to represent SouthernX, a new private ad exchange. The Hardy Boys’ celebrate their roaring 20s in style.
Who’s moved where
Caxton Magazines appoints head of client strategy and head of insights
Caxton Magazines has announced the appointment of Clive Vanderwagen and Debbie Mcintyre to the positions of head of client strategy and head of insights respectively.
“Both these positions are so integral to our business right now,” says Anton Botes, general Manager of Caxton Magazines. “Developing a strategy for our clients, based on our readers and their needs wouldn’t be possible without the work of the Insights team. So for us this was a strategic imperative to retain our leadership position in the market.”
For Vanderwagen, the role of head of client strategy is one that not only straddles insights and sales, but also means a close working relationship from an external communications point of view through marketing and public relations. In addition he oversees the creative studio, as well as conceptualising and rolling out new and innovative platforms for Caxton magazines to engage with and through.
Mcintyre on the other hand, has been tasked with building and running a department with the objective to create and increase advertising revenue through the use of research and analytics. This data would be used for campaigns as well as a guide for the strategic development of the company.
“At the end of the day, Caxton Magazines is about connections; be it with our readers or our advertisers. With these new appointments, we’ll be better positioned to continue bringing relevant, engaging content to the market and have the empirical data to back it up,” Botes said.
Who’s won what
MANGO-OMC to represent Southernx, a new private ad exchange
MANGO-OMC has been appointed by SouthernX to communicate their launch into the South and Sub-Saharan African ad exchange landscape. Says MD Nicole Capper, “SouthernX is very publisher-centric – a focus that we understand and commend. We are delighted to have the opportunity to play a role in this important ‘next level’ in programmatic buying in South Africa.”
Paula Raubenheimer, MD Of SouthernX, says the company has “taken key lessons from other publisher coalitions in France and Canada, so we hope to be leapfrogging South Africa forward to a sustainable model that sells out inventory without compromising on yield.
“We are by no means a one-size-fits-all solution for publishers. Our aim is to consult publishers to create the best real time bidding (RTB) solution to suit their needs. MANGO-OMC’s experience in the digital publishers’ realm is a great collaboration for us as they bring their insight to the communication table.”
Who’s making moves
The Hardy Boys’ celebrate their roaring 20s in style
Durban-based Brand-building and Communications Agency The Hardy Boys (THB) have celebrated their 20th birthday. The 200 guests who were invited to the Agency’s offices, were greeted by the recreation of an authentic 1920’s Speakeasy experience. In true Hardy Boys style, no detail was overlooked. From the ‘corrugated iron’ entrance and wooden ‘contraband’ crates, to the swinging dances, glass roulette room and the screening of silent moves (interspersed with some of the Agencies award winning work), guests were transported back in time in great style.
Dale Tomlinson, founder and CEO of The Hardy Boys, recalled the challenges of starting an independent agency in Durban 20 years ago – and building it up to an awarding winning member of an international communications group.
He stressed that success of this kind is only possible with loyal and courageous clients, staff and suppliers – and acknowledged his gratitude to those that resolutely supported The Hardy Boys over the years – and dedicated the celebration to them “Even though we take our name from a book, we are not known for doing things by the book. At The Hardy Boys we prefer to find people who have their own new ideas and every one of our 88 employees in various tiers of this company are responsible for making THB the successful agency that it is today,” said Tomlinson. He added that Chief Creative Officer, Geoff Paton, with his passion and dedication, had been instrumental in guiding the agency to becoming an award winning one. He also thanked MD Alan Bell, for his invaluable contribution to managing the Agency.
Zinto boosts 5FM team with its Bossaball marketing initiative
Zinto Sports (a division of Zinto Marketing Group, an established brand activation, entertainment and event company) has leveraged the synergy between its Bossaball marketing initiative and 5FM, to allow the youth radio station to end off the year with a highly beneficial annual team build and year end event.
Zinto CEO Michelle Combrink says that Bossaball combines elements of soccer, volleyball, gymnastics and the Afro-Brazilian martial arts form, Capoeira and is played on an inflatable court featuring a trampoline on each side of the net. From a branding perspective, it is also one of the only activities in the world that combines two powerful marketing tools that are synonymous with large crowds, namely music and sport.
Combrink says that as a result; “Bossaball is an extremely powerful platform for those interested in reaching the youth market in South Africa, by ensuring we align audiences’ lifestyles to our clients’ brands, and continuously inspire and entertain them. Our clients have found that Bossaball is an excellent way to position their brands in the hearts and minds of youthful and open-minded South Africans.”
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