Straight Talk: Brand loyalty shortcuts the paths to purchase
Millward Brown Digital in the US have produced a report titled, Demystifying the Consumer Journey, which addresses the fundamental challenge of ...
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Tag: Straight Talk
Straight Talk: Lack of focus undermines social media effectiveness
In an earlier post I referenced the prevalent influence of ‘internet thinking’ in China. When it comes to social media marketing that ...
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Straight Talk: The research fallacy that refuses to die
My colleague Dom Twose, Millward Brown’s Global Head of Knowledge Management, has just had an interesting and potentially confrontational paper, ‘How ...
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