Nigel Hollis Articles 8

Nigel Hollis is Chief Global Analyst at Millward Brown. Nigel has worked in the market research industry for many years and with a wide variety of different client brands around the world. His experience includes research into advertising effectiveness, brand equity and digital effectiveness. Nigel is the author of The Meaningful Brand and The Global Brand both published by Palgrave Macmillan. Nigel also publishes his thoughts on brands, marketing and market research on his blog which can be found at

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