The only L’s I take are Lessons
At some point the news will make its way out to the wider advertising public. Or maybe it won't, because, ...
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Tag: strategic thinking
We measure the cost of strategy. Why don’t we measure its value?
Strategy is an investment, not a cost: Better thinking leads to better decisions and stronger marketing outcomes. Not all hours ...
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Kwasukasukela: a media industry story gets real
Media industry consolidation is accelerating pressure on costs, efficiency and measurable outcomes Complexity is losing value as agencies and brands ...
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Thinking outside the creative paradigm
In 2010 the International IBM CEO survey came out with a surprise finding;it found creativity was the number one characteristic that ...
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Mind the gap: editor and journalist need very different skills
It is every young writer’s dream to move up in the world, and maybe become a news editor or sub-editor. ...
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