The South African Advertising Research Foundation (SAARF) released the results of the 2011 All Media Products Survey (AMPS) this week with the overarching message that despite financial pres... Read more
The South African Advertising Research Foundation (SAARF) is about to launch time-shifted viewing data, something Chris Eyre, managing director of SAARF TAMS contractor, AGB Nielsen Media Re... Read more
When I was recently asked by The Media to participate in an open forum at GIBS Institute, to ‘Demystify Print Media Research’, the proposed title of my opening address was “To be... Read more
