AMPS: Most South Africans remain true to their media
South Africa’s media players are showing positive audience results midway through the year. This is the broad-strokes view of the ...
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Tag: TAMS
Media choices of SA’s fairer sex
If men are from Mars and women are from Venus, are their media choices light years apart? Megan Chronis tackles ...
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TAMS RIMS set to change today
Some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change today . ...
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SAARF issues latest television audience measurements
The South African Advertising Research Foundation (SAARF) has released the latest Television Audience Measurement Survey figures. The TAMS universe is ...
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Briefly…SAARF TAMS information days coming up
The South African Advertising Research Foundation (SAARF) TAMS information days will be held in Johannesburg, Durban and Cape Town. SAARF has ...
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AMPS 2011: Media maintaining, even growing, in tough times
The South African Advertising Research Foundation (SAARF) released the results of the 2011 All Media Products Survey (AMPS) this week ...
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