By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
Siraj Toefy founded Bespoke Media, a content management company, back in 2012. Now he has co-founded a complementary business after developing a content management platform for clients. Read more
Africa’s creative industry will soon have a new networking, idea sharing and thought leadership space, Advertising Week Africa. Read more
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass market videoconferencing technology.... Read more
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